Archive for June 2014
Danilo Venturi, the author of Luxury Hackers, writer, lecturer, consultant and Head of Department Business & Communication at Polimoda (International Institute of Fashion Design and Marketing, Florence), is specialised in Art Direction and Strategic Branding for Fashion and Luxury. Known for his contagious passion for connecting the dots and for his interdisciplinary approach to fashion, Danilo Venturi creates new languages to define fashion phenomena today, inventing new contexts for discussion and debate.
Momenting the Memento: Fashion, Education & The City is closely connected to an eponymous event – the IFFTI CONFERENCE 2015, which will be held from 12 to 16 May in Florence. Gathering many artists, designers, journalists, curators and opinion leaders, and open to professionals and students in the fields of design, fashion, art and architecture, the conference will host various debates on fashion and design in relation to six key-terms: BODY, SPACE, IMAGINARY, CALLIGRAPHY, CRAFT and DRESS.
The ideas discussed in the book are highly relevant in the context of contemporary fashion movements, outlining the need for shifting perspective in our way of thinking fashion, teaching fashion or building the future of fashion. In Danilo Venturi’s words: Momenting the memento means to give life to archi[textures], new memories of habitus meeting the habitat, instead of archiving and celebrating the previous ones. Quit recycling the past and start upcycling the future. So, let’s take fashion out from its reliquaries, let’s Renaissance shine again out of the current multi-clustered, conflictual [but also convergent] spirit of the time. Let’s education be writing instead of only be reading. Let’s the statues come out from the colourful postcards and walk like alive humans, let’s give to Florence a Renai[chance] before the posthuman is going to be reduced to the postman, and our so modern isms are becoming obsolete wasms.
The book is prefaced by Linda Loppa and contains never before published interviews by Filep Motwary with designers, journalists and opinion leaders, from Tim Blanks to Christian Lacroix, Bruce Pask, Robin Schulie, Diane Pernet and Rick Owens.
MOMENTING THE MEMENTO : Fashion, Education & the City/ edition – Skira/ author – Danilo Venturi/ introduction and curation – Linda Loppa/ cover artwork – Yeong Win-Ni/ photography and interviews – Filep Motwary/ artwork and illustrations – Karolin Schran/ editing – Abigail Rands/ digital – Gianpaolo D’Amico
Out of Control, Baby – an editorial in Wonderland, the summer issue/ Photo: Thomas Whiteside/ Styling: Matthew Josephs/ Hairstyle: Dennis Devoy/ Makeup: Sam Addintgton/ Models: Yumi Lambert and Senait Gidey/All clothes: Marc by Marc Jacobs Fall 2014 collection, designed by Katie Hillier and Luella Bartley/ images via fashiongonerogue.com
Andrea Cammarosano was born in Trieste, studied fashion design in Florence and Antwerp, worked with Walter Van Beirendonck, collaborated with Italian brand Iceberg, received many prizes, and is currently based in San Francisco. His work is cosmopolite, versatile, well-crafted, conceptual, bold, paying homage to tradition and classic elegance with ‘a hope for a better future’.
His S/S 2014 collection titled ‘Difendi Conserva Prega‘ (translated ‘Defend Preserve Pray’) proposes modular clothing. Inspired by Pasolini’s philosophy, work and military uniforms and Italian historical costumes, Cammarosano divides the outfits in smaller pieces that one can assembly in order to achieve the final look. Bold, simple, deep – I love the concept!
A graduate from Tama Art University’s design department, SATSUKI OHATA is a freelance designer currently based in Tokyo. His ‘Fondue Slipper’ project, recently displayed at Milano Salone Satellite 2014, caught my attention not just by ‘the look’, but mainly by the daring concept that it promotes.
Pay attention, because this project is interesting for several reasons.
Firstly, it challenges the traditional style of shoe making. Satsuki Ohata wanted to design absolutely new footwear, easy to produce and perfectly matching with wearer’s foot. Secondly – proposing a DIY formula, the designer involves the customer, inventing a technique which can be easily performed at home. How it works? You just dip your foot into a liquid and dry it. The idea was inspired by Swiss cuisine (because the production process is similar to cheese fondue).
As a result, the shoe looks like a second skin, it’s easy to wash clean after use, it is designed to wear both inside and outside (it can also be used as slipper by folding the heel).
After all, the concept is smart, easy, fun, creative. And it also leaves room for customization and further improvements.
Of course, what we have here is just a prototype, made out of PVC. The right material is under developing, as Satsuki Ohata aims to develop a kit which allows anybody to fabric his/her own Fondue Slipper at home. We love the idea and support him in this creative adventure!