For several years now, each September, Vienna’s MuseumsQuartier becomes a fashion hub that brings together about 70 designers. Various Austrian and international designers/brands show their collections on catwalk shows and in the adjacent sales area of Quartier21, which invites visitors to go shopping.
Looking at Romanian designers that recently showed their Spring/Summer 16 collections at Vienna Fashion Week, I’ve picked my favorite pieces from three of them: Irina Schrotter, Smaranda Almasan and Andreea Tincu.
Irina Schrotter SS 16
Irina Schrotter’s brand was launched in Iasi, Romania. Flowing evening gowns and smart business clothes were an instant hit among women in search for an alternative everyday wear. Since 2012 Irina Schrotter’s main line has been created in collaboration with designer Lucian Broscatean. Irina Schrotter´s S/S 16 collection is characterized by geometric cuts, new proportions, conceptual details and different textile structures. Sophistication meets a cool and edgy attitude.
Irina Schrotter SS 16 collection is built on minimal & smart tailoring, featuring Lucian Broscatean’s signature asymmetric design pieces where lightweight fabrics are beautifully wrapped around the body. The result is a sophisticated, relaxed & sexy look completed with subtle accessories and luxurious details.
Head designer: Lucian Broscatean / Assistant designers: Carmen Chereches & Diana Flore/ Shoes: Mihaela Glavan
Smaranda Almasan SS 16
Smaranda Almasan is a Romanian high-fashion design label. The collections are characterized by elegant designs, fine cuts and sharp silhouettes. The style is avant-garde to be worn every day, giving individuals a better opportunity to dress experimentally. Established in 2009, the studio is based in Cluj/Romania at the Paintbrush Factory, a collective space for contemporary arts.
Pursuing a creative direction that started a few seasons ago, Smaranda Almasan continues her fashion adventure imbued with vivid colours and spirit of playfulness. Her Spring/Summer 16 collection explores unusual combinations such as embroidered fabrics mixed with camouflage and applique details, finished with sporty elements. A particular artistic and experimental fashion approach that is worth to be watched / Shoes by Mihaela Glavan.
Andreea Tincu SS 16
Andreea Tincu is a brand created for those who know high class fashion. From design to the final product, from special materials to flawlessly final touches including silk, Andreea Tincu is a fulfilled promise to the customer. Each collection has a different theme, being a totally fresh creation, preserving the designer’s personal style and emphasizing Andreea Tincu’s promise to provide novelty.The collections were presented on international catwalks such as Kiev, Vienna, Athens, Amsterdam, Sarajevo, Zagreb and London.
Titling her SS 16 collection The Magical Maze, Andreea Tincu carefully composes the outfits starting with black & white and shifting then to delicious summery hues. While keeping the white shirt as a central fashion item, Andreea Tincu explores the dialog of transparent and opaque elements, graphic effects strategically placed on the garments, hand made prints – everything based on quality natural fabrics / Shoes powered by Papucei
BEN COTTRELL AND MATTHEW DAINTY, COLLECTIVELY KNOW AS COTTWEILER, ARE CONCEPT LED DESIGNERS WHO RESPOND INSTINCTIVELY TO THEIR SOCIAL ENVIRONMENT. FORWARD THINKING DESIGN AND MANUFACTURING IS COMBINED WITH AN ASPIRATIONAL QUALITY TO FORM A RELEVANT, MENSWEAR LABEL.
IN ADDITION TO PRODUCING SEASONAL COLLECTIONS STOCKED WORLDWIDE, COTTWEILER PRODUCE FILMS AND INSTALLATIONS, WHICH HAVE BEEN SHOWCASED AT THE INSTITUTE OF CONTEMPORARY ARTS, LONDON, HAUS DER KUNST, MUNICH AND ALISON JACQUES GALLERY, LONDON.
Primarily, Cottweiler caught my attention through their innovative approach to athletic gear. Since sportswear became a major orientation in fashionable streetwear of the moment, there is a constant need to redefine it. Design duo Matt Dainty and Ben Cottrell definitely know how to do that. Throughout seasons, with every new Cottweiler collection, their style becomes more and more refined, achieving a luxurious touch.
I appreciate their taste for art installations instead the traditional catwalk shows, their interest for technical vs. natural fabrics, their carefully constructed details and stunning fashion silhouettes. Cotweiler’s Fall 15 menswear collection, shown at Alison Jacques Gallery, London, mixing the sport casual vibe with stylish and weird display (see pictures), deserves a special consideration. A smart combination of sport elements, workwear style, sophisticated details and hi-tech fabrics, I guess this is what should be labeled as “modern sportswear”. While workwear inspiration always proved to be a successful formula (from jeans and Doc Martens to aprons and overalls), Cottweiler leads it to another level – look at those white boots, amazing!
images via showstudio.com
The cover shoot for i-D mag Spring 2015 (‘The Activist Issue‘) featuring various brands like Martine Rose, Rick Owens, Vetements, Nike, Supreme or Marc by Marc Jacobs, puts together loose jackets, hoodies, oversized jogging pants, sporty tops and sneakers in order to achieve a sophisticated silhouette evolving beyond activewear in some kind of urban-contemporary-charming-Vetement(s)esque style.
i-D Magazine, Spring 2015 fashion editorial
Photo: Willy Vanderperre / Fashion Director: Alastair McKimm / Hair: Duffy / Make-up: Lynsey Alexander / Nail technician: Charlene Coguard / Model: Natalie Westling (The Society) / images via i-d.vice.com
Duckie Brown new menswear collection recently displayed at NYFW, proved once again that American design duo Steven Cox and Daniel Silver are really daring. I mean, to built an entire menswear collection around the idea of oversized pants folded around the waist in order to fit a normal guy silhouette, to introduce luxurious silks and match them with those colored Eastland shoes – that’s truly adventurous. And uber cool. What about the sheer tops and the infamous electric yellow suit?
Aesthetically, the pieces are gorgeous and the silhouettes have a very particular charm. But after all, are the male customers prepared for such a surprise? It seems that Steven Cox and Daniel Silver decided to assume the risk. In my opinion that’s what any creative designer should do from time to time. I love these pants anyway!
The spring issue of T Magazine Men captures Spring Poetic Undertones in an artsy fashion editorial. Just a boy, a wall, a sunny day, plus exquisite designer clothes (Lanvin, Dries Van Noten, Alexander McQueen, Hermes) – beautiful! Photo: Matthew Kristall/ Styling: Jason Rider/ Model: Simon Fitskie/ images via thefashionisto.com
Hood by Air Fall 2015/ backstage photos by Helga Taxler
I have already wrote about Hood by Air as one of the most promising young brands of Ready To Wear. Now that HBA showed their latest work at NYFW, I’m even more excited. It seams that HBA’s creative Shayne Oliver succeeded to take it to the next level. The brand grows up every season, and it grows nice! For Fall 2015 season, anyone can note a well-grounded approach to androgynous streetwear which is already a HBA signature feature. While some pieces look really avangarde, the clothes are still wearable and highly desirable, paired with a perfect styling. Take the large pleated trousers, the deconstructed fur coats or the cut-out pieces – everything in this collection looks absolutely amazing. Of course, a fashion nostalgic would say that some outfits recall former Margiela or Kawakubo styles. But that era is dead and Shayne Oliver knows well how to use all references and put them into a winning formula. At the end of the day, Hood by Air is a genuine streetwear label. It is about what real people would really enjoy to wear. The shoes are stunning again, especially the way they melt with the pants. The casting is essential in each Hood by Air show – this time again it gives a particular flavour to the clothes. With the aid of Amy Farid (hairstyling) and Inge Grognard (makeup), the beauty was impeccably solved too.
catwalk images via style.com
Watch the HBA fashion show video for Fall 2015 below: