Calvin Klein ad campaigns definitely should be referred as visual and conceptual landmarks of the last fashion decades. The recently released Calvin Klein Jeans ad campaign, starring avant-garde artist FKA Twigs (plus dancer Kaner Flex) goes even further, adding more dynamism and sensuality to the image of the American cult label.
The Calvin Klein ad unveils a series of clean & dramatic photos shot by David Sims along with a special video directed by FKA Twigs and related to her latest single “Good to Love”.
Pirelli Calendar 2016 foreword – Chinese actress Yao Chen / Photographer: Annie Leibovitz
Featuring real people in recent fashion imagery is not entirely new. While the new direction has already been drawn (Joan Didion posed for Celine, Marc Jacobs or Lanvin featured real people and role models in their ad-campaigns), the Pirelli calendar 2016 highlights once again an important shift of perspective. The Italian tire company, worldwide renowned for its annual photo series of top models and celebrities, shot by the best fashion photographers, breaks conventions for 2016 and becomes conceptual.
Showcasing ‘women of achievement’ instead of usual semi-naked models, the 2016 Pirelli calendar presents a special gallery of 13 charismatic women of different ages, picked from various fields (actors, bloggers, business women, artists etc.).
In the pages of new Pirelli calendar, Tavi Gevinson and Serena Williams sit next to Patti Smith, Shirin Nehat, Fran Lebowitz or Yoko Ono. Shot by Annie Leibovitz, everything looks quite natural yet incredibly powerful. Fascinating! Focusing on the consistency of persons rather than ideal/desirable/commercial feminine looks, the Pirelli approach succeeds to make a statement on relevant movements in contemporary culture.
The 12 ladies of Pirelli Calendar 2016: Natalia Vodianova, Kathleen Kennedy, Agnes Gund & Sadie Rain Hope-Gund, Serena Williams, Fran Lebowitz, Mellody Hobson, Ava Duvernay, Tavi Gevinson, Shirin Nehat, Yoko Ono, Patti Smith, Amy Schumer / Photographer: Annie Leibovitz
Obviously, Viktor Horsting and Rolf Snoeren have a long time obsession with the red carpet issue and the celebrity cult of our times. Since couture fashion is usually displayed on various red carpets around the world, for their Fall 2014 Haute Couture show, designers decided to resume the topic shifting perspective in a paradoxical way. The outcome is a collection entirely made out of red carpet or similar fabrics.
To use a visual gag as a starting point for a fancy collection became already a Viktor & Rolf signature concept. The fabrics wrapped around the body recall the image of a Scarlett O’Hara using a curtain to improvise a new outfit. Technically speaking, I guess that was not the easiest thing to do. Anyhow, the well crafted dresses, apparently spontaneously folded, draped and knotted in exaggerated V & R bows should be rather considered as conceptual art pieces. It is hard to imagine someone wearing them at a red carpet event, it would be pleonastic.
Viktor & Rolf Fall 2014 Haute Couture/ images via style.com