Alexander Wang’s Flagship Store Design

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We know that, apart from his usual fashion collections, Alexander Wang adores designing objects. He already sells jump ropes, inflatable black pool rings, pocket chains, water bottles with holder or shot glasses with case, ashtrays or bottle openers. It seems that this time he decided to move to another level. His recent collaboration with the Australian brand Haydenshape led him to develop these marble-like surfboards displayed in Wang’s new flagship store in Soho, as part of an installation containing a black metal cage and a black wave sculpted from sand. Truth is the five surfboards adorned with different graphic patterns inspired by marble slabs may appear rather as conceptual art pieces than design objects.

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images via designboom.com

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