Vogue Italia teamed up with Rubaiyat, the faimous Saudi luxury fashion retailer, to support the young talents of Saudia Arabia fashion scene. The result was a great event held during 3 days (20th-22nd of April) in various locations of city of Jeddah – Boulevard, Rubaiyat Department Store, Park Hayatt hotel.
10 Saudi young fashion designers – the finalists of the Vogue contest, had the opportunity to showcase their creations in front of the Vogue team and to meet iconic figures such as Franca Sozzani, Alberta Ferretti, Silvia Venturini Fendi.
Finally there was not one, but four designers, selected by Vogue Italia as result of Saudi Talent Scouting. They will be further promoted by Vogue Italia, who provides them with a valuable support at the beginning of their career. Nora Aldamer of Chador, Mariam Bin Mahfouz and Nouf Hakeem of Haal Inc. will have the opportunity to participate at Milano Moda Donna, while Alaa Balkhy (Fyunka) will start a collaboration with Carpisa.
For me, as I attended for the first time a fashion event in Jeddah, it was a good opportunity to get a real picture of the Saudi fashion design scene and I have to say I was pleasantly surprised. There were plenty of passionate youngsters, fresh graduates that showed maturity and professionalism in their creative approach. Therefore Vogue Experience Jeddah will go on.
Selection of young Saudi fashion designers work, as displayed at Rubaiyat Department Store during the Vogue event, Saudi Talent Scouting in Jeddah.