Obviously, Viktor Horsting and Rolf Snoeren have a long time obsession with the red carpet issue and the celebrity cult of our times. Since couture fashion is usually displayed on various red carpets around the world, for their Fall 2014 Haute Couture show, designers decided to resume the topic shifting perspective in a paradoxical way. The outcome is a collection entirely made out of red carpet or similar fabrics.
To use a visual gag as a starting point for a fancy collection became already a Viktor & Rolf signature concept. The fabrics wrapped around the body recall the image of a Scarlett O’Hara using a curtain to improvise a new outfit. Technically speaking, I guess that was not the easiest thing to do. Anyhow, the well crafted dresses, apparently spontaneously folded, draped and knotted in exaggerated V & R bows should be rather considered as conceptual art pieces. It is hard to imagine someone wearing them at a red carpet event, it would be pleonastic.
Viktor & Rolf Fall 2014 Haute Couture/ images via style.com