UAD Fashion Gala 2014

Each year, the end of June, the Fashion Design Department of the University of Art and Design Cluj Napoca reveals a new generation of young designers. Each year a number of BA and MA graduates show their work in a special event – UAD Fashion Gala. For most of them, this is the opportunity to display their first personal collection in front of a big audience, an important step marking the beginning of their fashion career.

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This year’s edition was a special one. Celebrating 20 years of Cluj Fashion Gala, the graduation show was held at the National Theatre where, after a rigorous selection, 24 collections were brought into the spotlight. The show began with a scented moment as the Romanian perfumer Octavian Sever Coifan created the “Jubilee” fragrance to celebrate 20 years of fashion education in Cluj-Napoca. The theatre was filled with special guests from the textile and clothing industry, partners and sponsors, journalists and photographers, designers, alumni and many other fashion enthusiasts. The evening ended with an awarding ceremony of the most promising talents.

Overall, it was a strong and diverse year covering a wide range of creative pursuits, from the more mature and sophisticated approaches to ironic and twisted takes. While many students decided to play safe, some of them have enjoyed to take risks or to add a funny touch. The collections reflected global trends, personal visions on contemporary style and fashion design, various aesthetic orientations and, worth mentioning, most of the items displayed could actually be worn. Obviously, there was a particular concern for men clothing, a pursuit for ‘new’ and innovative fabrics, a great interest in Romanian cultural heritage as a rich source of inspiration.

I’m going to get back with more details in other articles. For now I have made a small selection trying to spot some major directions:

 

SMART & CLEAN

LI Crina Moldovan

Crina Moldovan (BA) – CUBE

MA Lucian Rusu

Lucian Rusu (MA) – Radical of Image

 

HUMOROUS

LI Vitos Ildiko

Vitos Ildiko (BA) – Fake Disneyland

LI Georgiana Giuroiu

Georgiana Giuroiu (BA) – Folcloriada

LI Sabina Pop

Sabina Pop (BA) - Voievod 2.0.

 

SOPHISTICATED 

LI Bako Emese

Bako Emese (BA) - Al Jebr

 

MASCULINE

MA Andrada Sucuturdean

Andrada Sucuturdean (MA)  – Madame Monsieur

LI Carla Put

Carla Put (BA) - Street Spirit

 

PARTICULAR MALE STYLE

LI Alina Lipotchi

Alina Lipotchi (BA) - You’re A Big Boy Now!

LI Luis Drajan

Luis Drajan (BA) – Me, Luis

MA Codruta Nascu

Codruta Nascu (MA) - Metonymy

LI Anamaria Put

Anamaria Put (BA) - Surrender

 

BOLD

LI Evelin Demeter

Demeter Evelin (BA) - Maasai Cricket Warriors

carmen trif

Carmen Trif (MA) - White Shadows

MA Mihaela Lungu

Mihaela Lungu (MA) – Inside/Out and In-Between

 

SOFT TOUCHES

LI Nazarica Bartos

Nazarica Bartos (BA) - White Picket Fence

LI Ingrid Teodosiu

Ingrid Teodosiu (BA) – Inner Feelings

MA Ruxandra Moldovan

Ruxandra Moldovan (MA) - Organic Structures

 

ODD

LI Teodora Barbu

Teodora Barbu (BA) – Shamanic Jungle

The Fashion Design Graduation class of 2014 was coordinated by Professor PhD Anca Pia Rusan, Lecturer PhD Lavinia Ban, Tutor PdD Smaranda Bercea. The MA Graduation class was coordinated by Professor PhD Elena Basso Stanescu and Professor PhD Anca Pia Rusan.

Photo credit: Daniel Robu

Momenting The Memento

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The launch of Danilo Venturi‘s new book, Momenting the Memento, is relevant in many aspects.

Danilo Venturi, the  author of Luxury Hackers, writer, lecturer, consultant and Head of Department Business & Communication at Polimoda (International Institute of Fashion Design and Marketing, Florence), is specialised in Art Direction and Strategic Branding for Fashion and Luxury. Known for his contagious passion for connecting the dots and for his interdisciplinary approach to fashion, Danilo Venturi creates new languages to define fashion phenomena today, inventing new contexts for discussion and debate.

Momenting the Memento: Fashion, Education & The City is closely connected to an eponymous event – the IFFTI CONFERENCE 2015, which will be held from 12 to 16 May in Florence. Gathering many artists, designers, journalists, curators and opinion leaders, and open to professionals and students in the fields of design, fashion, art and architecture, the conference will host various debates on fashion and design in relation to six key-terms: BODY, SPACE, IMAGINARY, CALLIGRAPHY, CRAFT and DRESS.

The ideas discussed in the book are highly relevant in the context of contemporary fashion movements, outlining the need for shifting perspective in our way of thinking fashion, teaching fashion or building the future of fashion. In Danilo Venturi’s words:  Momenting the memento means to give life to archi[textures], new memories of habitus meeting the habitat, instead of archiving and celebrating the previous ones. Quit recycling the past and start upcycling the future. So, let’s take fashion out from its reliquaries, let’s Renaissance shine again out of the current multi-clustered, conflictual [but also convergent] spirit of the time. Let’s education be writing instead of only be reading. Let’s the statues come out from the colourful postcards and walk like alive humans, let’s give to Florence a Renai[chance] before the posthuman is going to be reduced to the postman, and our so modern isms are becoming obsolete wasms.

The book is prefaced by Linda Loppa and contains never before published interviews by Filep Motwary with designers, journalists and opinion leaders, from Tim Blanks to Christian Lacroix, Bruce Pask, Robin Schulie, Diane Pernet and Rick Owens.

table of contents

Book info:

MOMENTING THE MEMENTO : Fashion, Education & the City/ edition – Skira/ author – Danilo Venturi/ introduction and curation – Linda Loppa/ cover artwork – Yeong Win-Ni/ photography and interviews – Filep Motwary/ artwork and illustrations – Karolin Schran/ editing – Abigail Rands/ digital – Gianpaolo D’Amico

Marc in Wonderland

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Out of Control, Baby - an editorial in Wonderland, the summer issue/ Photo: Thomas Whiteside/ Styling: Matthew Josephs/ Hairstyle: Dennis Devoy/ Makeup: Sam Addintgton/ Models: Yumi Lambert and Senait Gidey/All clothes: Marc by Marc Jacobs Fall 2014 collection, designed by Katie Hillier and Luella Bartley/ images via fashiongonerogue.com

Difendi Conserva Prega

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Andrea Cammarosano was born in Trieste, studied fashion design in Florence and Antwerp, worked with Walter Van Beirendonck, collaborated with Italian brand Iceberg, received many prizes, and is currently based in San Francisco. His work is cosmopolite, versatile, well-crafted, conceptual, bold, paying homage to tradition and classic elegance with ‘a hope for a better future’.

His S/S 2014 collection titled ’Difendi Conserva Prega‘ (translated ‘Defend Preserve Pray’) proposes modular clothing. Inspired by Pasolini’s philosophy, work and military uniforms and Italian historical costumes, Cammarosano divides the outfits in smaller pieces that one can assembly in order to achieve the final look. Bold, simple, deep – I love the concept!

Game On

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Game On – editorial in Accent magazine. Photo: Paolo Zarraga/ Styling: Danyl Geneciran/Model: Paolo Roldan.

Design Concept – ‘Fondue Slippers’

A graduate from Tama Art University’s design department, SATSUKI OHATA is a freelance designer currently based in Tokyo. His ‘Fondue Slipper’ project, recently displayed at Milano Salone Satellite 2014, caught my attention not just by ‘the look’, but mainly by the daring concept that it promotes.

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Pay attention, because this project is interesting for several reasons.

Firstly, it challenges the traditional style of shoe making. Satsuki Ohata wanted to design absolutely new footwear, easy to produce and perfectly matching with wearer’s foot. Secondly – proposing a DIY formula, the designer involves the customer, inventing a technique which can be easily performed at home. How it works? You just dip your foot into a liquid and dry it. The idea was inspired by Swiss cuisine (because the production process is similar to cheese fondue).

As a result, the shoe looks like a second skin, it’s easy to wash clean after use, it is designed to wear both inside and outside (it can also be used as slipper by folding the heel).

After all, the concept is smart, easy, fun, creative. And it also leaves room for customization and further improvements.

Of course, what we have here is just a prototype, made out of PVC. The right material is under developing, as Satsuki Ohata aims to develop a kit which allows anybody to fabric his/her own Fondue Slipper at home. We love the idea and support him in this creative adventure!

National Geographic’s Wildlife Selfies

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As selfies take a prominent place in our daily lifes, art director Silvio Medeiros concieved a humorous ad campaign for National Geographic, featuring wild animals taking photos in bathroom or elevators. Cute!