Definitely, launching and promoting your own fashion label became way easier these days. Yet with all the benefits provided, social media cannot do the job alone. The originality, creativity and desirability of the final product are also required for a successful business.
Creepyyeha is a good exemple. Brainchild of New York based designer Lisa Leung, Creepyyeaha offers an alternative approach to lingerie. Promoting the tempting game of underwear versus outerwear, hard pieces versus soft touch, Creepyyeah successfully mixes pop references in a new look of harajuku-style-lolita playing femme fatale. Using casual and charming presentation (most of the pieces are modeled by designer herself), adorable, eclectic and unique, Creepyyeaha rapidly gained attention both online and offline.
All the lingerie items are custom handmade, and can be ordered simply by contacting the designer.
Perfectly designed and featuring a particular approach to the fashion clientele, Jun Takahashi’s latest Undercover collection might be regarded as the most pleasant surprise of the Fall 2016 season. The sophisticated shapes and fabrics, color palette, wonderful prints inspired by the works of Matthieu Bourel, the gracious styling, the unconventional casting, everything comes together in a coherent and topical fashion statement. I felt it like a breath of fresh air.
Images source: vogue.com
The first Dior ready-to-wear show after Raf Simons’ departure from the house wasn’t bad at all. Although the overall atmosphere dominated by black outfits might seem a little too sober, we can spot quality details, as specific garment designs (high collars, perfect shaped knitwear) and more energizing fashion styling (delicious punk details such as safety pin earrings).
Images via vogue.com
Gucci’s new look promoted by Alessandro Michele is simply impossible to be ignored. I admit that this particular mix of exotism, decadence, vintage glamour, hipsterism and granny-chic style has something catchy. Yet, as we know, any idea has to be put within a story in order to make real sense. In this case, the Gucci Spring Summer 2016 Ad Campaign, shot by Glen Luchford, is not only the coherent framework to display all the beautifully crafted garments and accessories of the historic Italian label, but also the perfect story to bring them alive. And to make them more coveted than ever.
Gucci Spring/Summer 2016.
Photo: Glen Luchford / fashion editor: Jane How / hair styling: Paul Hanlon / make-up: Yadim / art direction: Christopher Simmonds / models: Polina Oganicheva, Peyton Knight, Elizabeth Moore, Nicole Atieno, Mia Gruenwald, Anka Kuryndina, Viola Podkopaeva, Jacob Hugo Goldhoorn, Timothy Dibble, ArnisCievala, Anton Tofgart
After Xavier Dolan charmingly modeled Louis Vuitton’s Fall/Winter 2025 collection for the 5th anniversary issue of Essential Homme, in its turn GQ Korea puts the luxury brand in sharp light for an ultra polished presentation. The sober elegant outfits, designed by Kim Jones, bear an artistic touch inspired by Christopher Nemeth.
Christopher Nemeth was an iconic figure on the British fashion scene, an artist turned into fashion designer, whose signature ‘rope motif’ was smartly interpreted by Kim Jones for the Louis Vuitton Fall 2015 Men collection.
Louis Vuitton Fall/Winter 2015 Menswear collection in GQ Korea fashion editorial / Photographer: Hong Jang Hyun / styling: Nana Park / model: Philipp Schmidt