Fashion Salad

Este oportun ca, la finele unei decade, sa se inventarieze toate evenimentele si mutatiile culturale recente. Iar moda nu poate face exceptie, mai cu seama in contextul mult trambitatei crize economice globale, care a afectat serios atat brandurile locale cat si marile companii internationale. Aceasta criza a reprezentat pentru multi, si un prilej serios de a regandi problema sistemului modei, a business-ului si a ceea ce inseamna azi un designul vestimentar cu adevarat valoros. Cum e si firesc, atentia se indreapta din ce in ce mai mult asupra tinerilor designeri, asupra experimentelor creative, si asupra solutiilor alternative din fashion design.

Trebuie sa constientizam ca in perioada aceasta chiar se intampla ceva cu adevarat important. Incepe sa se aleaga valoarea de balastul vestimentar, inovatia de redundanta textila, originalitatea de facsimile… Asa cum moda reflecta intotdeauna vremurile (ne-o demonstreaza istoria), moda de acum inainte trebuie sa insemne ceva complet diferit de ceea ce a fost in anii ’90, sau in ultima decada. Vorbesc acum sub aspectul foarte general, si nu ma refer la sistemul modei romanesti, care este o cu totul alta poveste. Dar asta nu inseamna ca designerii romani nu pot fi la fel de receptivi la mutatiile din jur, si la fel de creativi ca oricare altii. Vorbeam despre tineri designeri ca Sandra Backlund, Christopher Kane, dr. Noki, N.A. Taralis… dar sunt atatia altii precum  Marios Schwab, Kei Kagami, Olah Gyarfas etc. de la care am putea invata cate ceva. Fiecare isi construieste o formula personala, si fiecare inelege altceva prin silueta, forma, structura, design. Important e sa ai ceva de spus, si in plus, s-o spui la modul coerent si constructiv. Adica nu numai fascinant, dar calitativ si folositor penru ceilalti.

Iata un fragment din interviul cu Julie Gilhart (fashion director la Barney’s NY), pe tema „The Future of Fashion” :

„The recession was just an environmental disaster. The bigger picture is that things are changing…We will recover [from the recession], but the world is changing. I’m super positive about it. I think we’re about to enter into an extremely creative time, and I don’t think it’s going to be as much about a facade and excess and all of that. It’s going to be about things that really matter, that have quality and a lot of integrity. You’ll have fun with it. It’s going to be great. Things like the recession can only help. It makes you think about what you can do with only a small amount of resources, and sometimes some of the best creativity comes out of that. There’s a lot of kids that are so well informed now, and their creative juices are working at a much younger age. Their sensibility is really great, and the ones who are born creative are going to express themselves in different ways.”   citeste tot articolul