ANREALAGE, whose name comes as a worplay of real/unreal/age, is definitely an intriguing fashion label. The designer behind the Japanese label – Kunihiko Morinaga, was born in Tokyo and studied at Waseda University and Vantan Design Academy. He launched his own brand ”ANREALAGE” in 2003. Winning the Avant-Garde Grand Prix at Gen Art in New York (2005), he showed this first runway collection at the large observation platform in Tokyo Tower with the brand of Keisuke Kanda (2006). He opened the Anrealage  flagship store in Harajuku, Tokyo (2011). Mainly concerned by conceptual design, Kunihiko Morinaga presented his works in exhibitions: “ANREALAGE EXHIBITION ‘A REAL UN REAL AGE’ ” (solo exhibition – Parco Museum, Tokyo), “Fhilosophical Fashion 2 : A COLOR UN COLOR” (21st Century Museum of Contemporary Art, Kanazawa). In partnership with Trident gum, Morinaga conceived the first line of clothing that completely shields all incoming cellphone signals (the Focus project was featuring a radio-wave blocking jacket).

ANREALAGE fashion collections reveal designer’s passion about technology and object design, delivering unexpected visual solutions and artsy outfits. Exploring intriguing themes such as Shadow, Air, Low, Bone, Colour etc., ANREALAGE fashion discourse revolves around essential concepts in fashion design – shape, dimension, resolution, the interplay of light and shadows.

Anrealage is showing for de second time at Paris Fashion Week, and their Fall collection certainly deserves a closer look.

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