Satu Maaranen, S/S 2014 – Garment in Landscape, photo: Chris Vidal Tenomaa
Satu Maaranen, a Helsinki based designer, graduated in 2012 from Aalto University School of Arts, Design and Architecture. Her MA graduate collection won first prize at the prestigious Hyères Fashion Festival 2013 by unanimous decision. It’s no wonder!
Firstly, Garment in Landscape is definitely that kind of concept simply impossible to ignore in the context of superficial, fast-forward fashion trends. Secondly, the sculptural forms and amazing details (hats, gloves, bows) bring back into fashion the almost lost appetite for couture pieces. Finally, the innovative fabrics are entirely worked by the designer, covering silk, cotton and viscose with sand, sawdust, water and grass effects.
Satu Maaranen’s collection (shown everywhere, from Hyeres to Premiere Vision Paris and Berlin Fashion Week) is not only artsy, fashionable, innovative etc., but it is significant as a personal statement in the realm of contemporary fashion design. Being into the fashion and beyond it, at the same time, it’s the ultimate challenge for every designer.