Androgyny en Vogue


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Blurred lines, the fashion editorial in US Vogue May 2015 issue highlights one of the most prominent fashion trends of the moment – androgyny. Models are coupled perfectly in order to display a whole range of androgynous outfits along with a cool attitude. Photo: Patrick Demarchelier / styling: Tonne Goodman / Make-Up: Yadim/ Hair-styling: Shay Ashual/ images via

Spring Poetic Undertones in T Mag


The spring issue of T Magazine Men captures Spring Poetic Undertones in an artsy fashion editorial. Just a boy, a wall, a sunny day, plus exquisite designer clothes (Lanvin, Dries Van Noten, Alexander McQueen, Hermes) – beautiful! Photo: Matthew Kristall/ Styling:  Jason Rider/ Model: Simon Fitskie/ images via

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Now, when there’s no Margiela around (in terms of really experimental, subversive, avant garde fashion) hopefully we have Vetements

Vetements is a young Paris based fashion label run by an international collective of seven designers trained at the Royal Academy of Fine Arts in Antwerp, Die Angewandte in Vienna and Studio Berçot in Paris. Their Fall 2015 collection was recently showed at Paris Fashion Week. The show, held in the basement of Paris’ famous gay club Le Depot displayed oversized jackets, asymmetric dresses, sporty harnesses and skin-tight snakeskin platforms. With a casting of real people everything looked bold, subtle, odd and really creative in terms of  product design.

In French, “Vetements” literally means “clothes” – it’s simple. The design approach goes into the same spirit: it’s about producing beautiful clothes that are made to be worn. However, there’s a particular energy embedded in these deceptively simple outfits. Of course, the styling adds a particular flavour to the overall look, but even so we can feel there was a great concern in the making of the garment. Working on a piece of clothing, exploring its hidden details, subtly reconfiguring shapes and lines, taking risks – these preoccupations are extremely rare these days.

Vetements’ fashion esthetic, the way they play with proportions and volumes, the mix of raw with sophisticated details may seem margielesque, like their choice to remain invisible as creative individuals. Anyhow, there’s a new breath and many possibilities that can start from here, while being anonymous is an act of courage today more than ever. Focusing on well-done basic pieces above anything else, Vetements it’s not just a label but a genuine project by itself.

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Vetements Fall 2015, catwalk images via




The SS 15 Ad-campaign of Ports 1961 is basically about white shirts – simply white shirts. Which is nice./ Photo: Milan Vukmirovic/models: RJ Rogenski, Clément Chabernaud, Jon Kortajarena and Garrett Neff

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