As the luxury brand Louis Vuitton launches a capsule collection pairing with the famous Japanese artist Yayoi Kusama, selected LV stores in various locations are re-decorated to reflect this exciting collaboration. Notably, a giant Kusama sculpture was placed on top of Louis Vuitton’s Champs Elysee store, while pop-up stores and interiors were covered with colorful polka dots, the signature element of Kusama’s artistic language.
It marks the second collaboration between Louis Vuitton and the Japanese artist, now aged 93. This time, the combination of LV monograms and colorful Kusama dots looks refreshing, as the intention was to reflect the post-pandemic optimism. The Louis Vuitton x Yayoi Kusama 2023 ad campaign, photographed by Steven Meisel, features internationally renowned supermodels from different generations: Bella Hadid, Gisele Bundchen, Karlie Kloss, Devon Aoki, Christy Turlington, etc.