Lately, the possible connections that could be traced between fashion and art became the subject of quite interesting discussions. Whether fashion could be linked to the world of arts or whether art could play a fashion role – these questions remain opened for further explorations. On the other hand, we have to admit that we are dealing with two different things that don’t need to be forced to work together. At least not literally, like we saw in Viktor & Rolf demonstration for their last couture show.
In my opinion, the topic deserves a lighter treatment. That is why I picked James Merry’s work for example. His cute embroideries on vintage sweaters and his very personal way to adorn all those iconic sportswear logos with flowers, moss or mushrooms, seems to be a more adequate formula – smart, sincere, clean, honest… and wearable after all! The concept definitely deserves to be developed further while it could be extended at various levels.
James Merry, a very particular artist who spends his life between New York and Iceland, is already known as the creator of exquisite embroidered masks for Bjork’s stage shows or videos. James Merry is also a former collaborator of Damien Hirst and the author of an illustration book. His recent sportswear logo project (see the pictures) shows that he still has plenty to say, whether it would be in the field of art, fashion or something in between.