Definitely, launching and promoting your own fashion label became way easier these days. Yet with all the benefits provided, social media cannot do the job alone. The originality, creativity and desirability of the final product are also required for a successful business.

Creepyyeha is a good exemple. Brainchild of New York based designer Lisa Leung, Creepyyeaha offers an alternative approach to lingerie. Promoting the tempting game of underwear versus outerwear, hard pieces versus soft touch, Creepyyeah successfully mixes pop references in a new look of harajuku-style-lolita playing femme fatale. Using casual and charming presentation (most of the pieces are modeled by designer herself), adorable, eclectic and unique, Creepyyeaha rapidly gained attention both online and offline.

All the lingerie items are custom handmade, and can be ordered simply by contacting the designer.