Calvin Klein ad campaigns definitely should be referred as visual and conceptual landmarks of the last fashion decades. The recently released Calvin Klein Jeans ad campaign, starring avant-garde artist FKA Twigs (plus dancer Kaner Flex) goes even further, adding more dynamism and sensuality to the image of the American cult label.
The Calvin Klein ad unveils a series of clean & dramatic photos shot by David Sims along with a special video directed by FKA Twigs and related to her latest single “Good to Love”.
The concept of underwear worn as outerwear is not new to fashion. It has been around for a few seasons – we’ve spotted lingerie elements in various designer collections, promoted by celebrities, sometimes borrowed in streetstyle looks. Yet, for the Spring Summer 2016, lingerie inspiration seems more prominent than ever before.
Alexander Wang Spring 2016
In a realm which favors oversized volumes, baggy styles and genderless tailoring, I guess there is a need for softer elements. Whether it is more a matter of styling (as seen at Dries Van Noten, Vetements or Saint Laurent) or becomes an inspiration for entirely new constructions (check Balenciaga, Calvin Klein, Celine), lingerie is far from exhausting its power of seduction.
Bringing lingerie into the spotlight could be also regarded as an attempt to revamp and redefine femininity in terms fashion design. Let’s see in which way all those brassiere details, frills, negligees or pajamas will impact the configuration of our wardrobes.
Calvin Klein Collection Spring 2016
Balenciaga Spring 2016
Dries Van Noten Spring 2016
Lanvin Spring 2016
Miu Miu Spring 2016
Celine Spring 2016
Saint Laurent Spring 2016
Vetements Spring 2016
Hood by Air Spring 2016
images source: vogue.com
I’m usually not so enthusiastic about the beige and nude tones on clothes. It’s not because I don’t like them, it’s just the simple fact that nowadays, they’re literally suffocating the fashion world. It’s like – “u don’t have any inspiration, u don’t know what color you should use for that? Just try some beige- it’s easy and it always works!” That’s why I’m not interested in it, because it lacks originality, because it’s already too much and I’m just sick of it. I’ve decided to not tolerate the nude as fashion statement only if it has some serious support, as it does in Margiela’s work.
What about the Calvin Klein Collection? The subtle, elegant, smartly designed pieces from their Spring/ Summer 2012 collection? Also here, the nude has a strong design background. Calvin Klein pioneered the concept of invisible underwear (remember the laser cut, seamless finishing?) – they’re quite revolutionary at this point. Not to mention their recent Naked Glamour lingerie campaign, featuring Lara Stone + Patrick Demarchelier. Their clothing line is always focused on genuine design, clean cuts and a lot o wear-ability. Actually, this design concept is 100% American. But, in addition, the new Spring/Summer Calvin Klein Collection gives it a subtle romantic mood, just opportune to transform the outfits in perfectly marketable products. In Calvin Klein’s terms, the beige really makes sense – it’s about designing the basics, it’s about imaging the contemporary wardrobe as a light extension of the skin.
images via vogue.com
Tired of dark, colored, nuanced, twisted? I’m not tired yet! I’m still curious about so many things… Now I have a strong interest in minimal exercises and fashionable clean cuts. So, here’s a short selection of what I call Spring/ Summer 2011 “clean look – Made in USA”. Alexander Wang’s collection came as a surprise. This season he suddenly became light, optimistic, minimal & extra large. I love the V cuts and the back of the dresses.
Talking about Minimal Fashion – let’s take a look at Calvin Klein SS 2011 Campaign. Clothes are white, smooth, with beautiful shape & a wonderful cut. It’s like a paper cut. Then comes the topping – the photo shooting by Mert & Marcus, featuring popular Lara Stone (this time less provocative, more accurate and a bit… robotic).
From basic T-shirts to simple cut, dresses and jeans, they always keep it simple. Pure & functional – this is inspiring. Sounds like a basic design lesson, don’t you think?
images via vogue.com, awake-smile.blogspot.com, fashiongonerogue.com