Recently, while I took a photo to a friend of mine who was wearing a sport blouse adorned with a reflective grid print, I noticed the photo resulted was all black except of the grid which turned white. I thought that was cute and I shared it on Instagram. And I have also learnt what happens when you use reflective items in photography.
A similar phenomenon inspired the Betabrand‘s Chris Holmes flashback collection. While sporting reflective clothes during several performances, DJ Chris Holmes noticed that some photos taken during the shows were ruined because of reflection effects. But that was also the starting point for developing a series of fashion items designed to ruin paparazzi pictures. That is how flashback’collection was born.
The line contains five pieces; ‘photobomber’, ‘illuminati jacket and pants’, ‘silver screen scarf’ and the ‘halo hats’. The fabric used was coated with glass nanospheres. The highly reflective garments became some kind of ‘magic kit’ able to help people who do not want their picture taken. Basically, we deal with a 2-in-1 concept: regular clothes on a daily basis + invisible wearer when captured in photographs. That’s a smart, funny and simple idea – I like it!
Betabrand, Chris Holmes – reflective betabrand flashback clothing / images via designboom.com