The Kooples

The Kooples is a French label that literally dresses the fashionable couples. It’s their  original advertising campaign that caught my attention, first of all. The Kooples features real people living in couples (so simple & inspired). It’s all about:

“Elégance militaire, blousons flight revisités, gilets, robes de femmes-icônes, manteau “Crombie” façon collège britannique, et, bien sûr, le costard trois pièces parfait… Le couple, quoi. Masculin/Feminin, comme aurait dit Godard, légèrement androgyne, moderne en somme.”

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