MQ Vienna Fashion Week – focus Romanian Designers

For several years now, each September, Vienna’s MuseumsQuartier becomes a fashion hub that brings together about 70 designers. Various Austrian and international designers/brands show their collections on catwalk shows and in the adjacent sales area of Quartier21, which invites visitors to go shopping.

Looking at Romanian designers that recently showed their Spring/Summer 16 collections at Vienna Fashion Week, I’ve picked my favorite pieces from three of them: Irina Schrotter, Smaranda Almasan and Andrea Tincu.

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Irina Schrotter SS 16

Irina Schrotter’s brand was launched in Iasi, Romania. Flowing evening gowns and smart business clothes were an instant hit among women in search for an alternative everyday wear. Since 2012 Irina Schrotter’s main line has been created in collaboration with designer Lucian Broscatean. Irina Schrotter´s S/S 16 collection is characterized by geometric cuts, new proportions, conceptual details and different textile structures. Sophistication meets a cool and edgy attitude.

Irina Schrotter SS 16 collection is built on minimal & smart tailoring, featuring Lucian Broscatean’s signature asymmetric design pieces where lightweight fabrics are beautifully wrapped around the body. The result is a sophisticated, relaxed & sexy look completed with subtle accessories and luxurious details.

Head designer: Lucian Broscatean / Assistant designers: Carmen Chereches & Diana Flore/ Shoes: Mihaela Glavan

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Smaranda Almasan SS 16

Smaranda Almasan is a Romanian high-fashion design label. The collections are characterized by elegant designs, fine cuts and sharp silhouettes. The style is avant-garde to be worn every day, giving individuals a better opportunity to dress experimentally. Established in 2009, the studio is based in Cluj/Romania at the Paintbrush Factory, a collective space for contemporary arts.

Pursuing a creative direction that started a few seasons ago, Smaranda Almasan continues her fashion adventure imbued with vivid colours and spirit of playfulness. Her Spring/Summer 16 collection explores unusual combinations such as embroidered fabrics mixed with camouflage and applique details, finished with sporty elements. A particular artistic and experimental fashion approach that is worth to be watched / Shoes by Mihaela Glavan.

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Andrea Tincu SS 16

Andrea Tincu is a brand created for those who know high class fashion. From design to the final product, from special materials to flawlessly final touches including silk, Andrea Tincu is a fulfilled promise to the customer. Each collection has a different theme, being a totally fresh creation, preserving the designer’s personal style and emphasizing Andrea Tincu’s promise to provide novelty.The collections were presented on international catwalks such as Kiev, Vienna, Athens, Amsterdam, Sarajevo, Zagreb and London.

Titling her SS 16 collection The Magical Maze, Andrea Tincu carefully composes the outfits starting with black & white and shifting then to delicious summery hues. While keeping the white shirt as a central fashion item, Andrea Tincu explores the dialog of transparent and opaque elements, graphic effects strategically placed on the garments, hand made prints – everything based on quality natural fabrics / Shoes powered by Papucei

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