[Gloss]ary

I think it’s quite uneasy to find a proper way to talk about fashion (professionally speaking). Many scholars tend to theorize fashion converting it in intellectual stuff. On the other hand, notorious fashionistas around the world prefer to display fashion rather than talking about it. As the world of fashion is neither too serious, nor completely superficial, how should we approach it?

Danilo Venturi, the author of Luxury Hackers has a  particular take on fashion. He constantly plays with the fashion terminology and I’m sure he’s having fun dissecting, connecting or inventing words. The text becomes alive, juicy and ironic, as it should be. Recently, he put these terms together for some kind of fashion glossary. And, no kidding, it really makes sense. Check out:

[organ]ism

ani[male]

[skull]pture

re-pulsion

cruci[fiction]

apoca[lipstick]

vanish-ment

birthday twice a year

biverse: dual universe

Helmut Langue [et Parole]

Céline and sell-out

Pra[v]da

pre-tend

b[r]and on tour

fashion un-fair

leather goods [and leather bads]

[bitch]wear

Indian gothic

from Newton to new[tone]

lesbian men

men[swear]

brand [menage]ment

international [deep-art]ment

be-fore-casting

Lond-on and Lond-off

blondine and blond-out

fake-boobism and mini-skirtism

modern-ism and modern-wasm

stop and st-art

re-fuse

the ancient G[r]eeks

Renai[chance]

Louis Vuit[town]

to be cured [or curated]

[im]pressed forever

Chan[n]el n.5

authenti[city]

archi[textures]

to not for-get


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