Perhaps for most of you the Meadham Kirchhoff name sounds familiar. I just came across their Menswear S/S 2013 Lookbook and I decided this particular fashion brand needs a closer examination.

Meadham Kirchhoff is a team of Edward Meadham and Benjamin Kirchhoff, two designers who graduated from Central Saint Martins in 2002, then started a brand that seems very promising. Whether we’re talking about their menswear or womenswear, we can find an uninhibited repertoire: color, humor, irony.

Regarding their Menswear Collection S/S 2013 – That’s an interesting lookbook! The perfect apartment, perfect set design, perfect time in a lifetime. Nobody can’t deny the refinement and sensibility put in these images. Models are presented in a luxurious setting with shabby styled furniture, where floral arrangements cohabits with rubbish, delicate printed fabrics work well with denim and sneakers. That’s were West meets East, the Kurt Cobain nostalgia is somehow revived,  finished with jewelry, painted hands and stunning hairstyles, adorned with scarfs and saris. There’s a full package of  neo-bohemian style dedicated to a new generation of global teenagers.

images via dazeddigital.com