Posts Tagged ‘Gucci’

The Gucci Tribe

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Besides the spectacular/weird mise-en-scene at Milan Fashion Week mocking an alien like medical theatre and featuring severed heads, toy accessories and additional eyeballs, the Gucci Fall 2018 show celebrated the joy and playfulness of constructing individual identities in our global world. Fashion is about experimenting with the clothes, constantly re-contextualizing and re-purposing, shifting aesthetics and ideals, changing perspectives and generating new trends. Alessandro Michele’s vision is extremely relevant nowadays, as it definitely appeals to a new generation of fashion consumers. It connects various cultures and tastes, taking the pulse of big urban environments. And after all, the garments and especially fashion accessories are creative and comercially appealing. I love the veils and balaclavas, head jewelry and kitten glasses, turbans and oversized earrings.
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Gucci Fall 2018 RTW / images source:

Gucci Ad Campaign Spring/Summer 2016


Gucci’s new look promoted by Alessandro Michele is simply impossible to be ignored. I admit that this particular mix of exotism, decadence, vintage glamour, hipsterism and granny-chic style has something catchy. Yet, as we know, any idea has to be put within a story in order to make real sense. In this case, the Gucci Spring Summer 2016 Ad Campaign, shot by Glen Luchford, is not only the coherent framework to display all the beautifully crafted garments and accessories of the historic Italian label, but also the perfect story to bring them alive. And to make them more coveted than ever.

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Gucci Spring/Summer 2016.

Photo: Glen Luchford / fashion editor: Jane How / hair styling: Paul Hanlon / make-up: Yadim / art direction: Christopher Simmonds / models: Polina Oganicheva, Peyton Knight, Elizabeth Moore, Nicole Atieno, Mia Gruenwald, Anka Kuryndina, Viola Podkopaeva, Jacob Hugo Goldhoorn, Timothy Dibble, ArnisCievala, Anton Tofgart