Gucci Ad Campaign Spring/Summer 2016

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Gucci’s new look promoted by Alessandro Michele is simply impossible to be ignored. I admit that this particular mix of exotism, decadence, vintage glamour, hipsterism and granny-chic style has something catchy. Yet, as we know, any idea has to be put within a story in order to make real sense. In this case, the Gucci Spring Summer 2016 Ad Campaign, shot by Glen Luchford, is not only the coherent framework to display all the beautifully crafted garments and accessories of the historic Italian label, but also the perfect story to bring them alive. And to make them more coveted than ever.

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Gucci Spring/Summer 2016.

Photo: Glen Luchford / fashion editor: Jane How / hair styling: Paul Hanlon / make-up: Yadim / art direction: Christopher Simmonds / models: Polina Oganicheva, Peyton Knight, Elizabeth Moore, Nicole Atieno, Mia Gruenwald, Anka Kuryndina, Viola Podkopaeva, Jacob Hugo Goldhoorn, Timothy Dibble, ArnisCievala, Anton Tofgart

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