The Story of Yuyi

This  short film, directed by famous photo- duo, Inez and Vinoodh, is featuring Gaga as mermaid Yüyi. Shot during the making of the official video  “You and I”, I think this mini- film is much better than the final, redundant version of it. And talking about second-skins… Note the spectacular skin of the mermaid- Formichetti’s signature styling.

If someone’s interested to learn more about the Yuyi, check out the Gagapedia

The A-Men and Beyond

 

A-MEN is the Men’s scent and, after Angel, the second major success of the house of Thierry Mugler, being launched  in 1996. With or without Thierry, seems that Mugler’s advertising campaigns continue maestro’s vision on radical fashions. The fashion-able bodies once promoted by Alexander McQueen (remember the famous 1998 Dazed issue?), are now reloaded by Art Director Formichetti. As Aimee Mullins is still inspiring for everybody in the world, we are now invited to take a look at South Africa’s athlete & Paralympic hero Oscar Pistorius.

Oscar Pistorius – known as the “Blade Runner”, has been running with artificial legs since his childhood, thus making an inspirational career. The commercial features the athlete running with prosthetic limbs on the classic Mugler Angel background. Spectacular indeed! The A-Men Mugler campaign doesn’t promote only a scent, but rises a motivational theme, focusing on the body. The future of fashion is more and more about the fashion-able body and Nicola Formichetti develops the concept in various ways, from the Gaga look to Rico’s performance, from the cyborg inspired outfits to his Brothers of Arcadia. Especially with the A-Men Ad campaign, he did it fantastically once again.

 

Reloading Fashion

This piece was created by Issey Miyake in the 80s. And that was something beyond its time.

Last year, Vogue Germany showed this fascinating editorial, photographed by Karl Lagerfeld and inspired by Metropolis, Fritz Lang’s film. This metallic corset is already a cult item of fashion’s futuristic imagery. Although it was designed by Thierry Mugler almost 20 years ago!

 

The new collection Thierry Mugler Womenswear 2011, curated by Nicola Formichetti, tries to revive the ideals of the 80s fashion. Keeping the same spirit, he manages a few remarkable effects Though, in this case, we cannot say that he invents a new form, a brand new line or a different body. As Mugler did, at his time.

I like the shoulders line  & I love the molded bra !