The “Designer for Tomorrow” fashion talent award has been presented as part of Mercedes-Benz Fashion Week Berlin since 2009. As an initiative of Peek & Cloppenburg Düsseldorf and its online shop Fashion ID, the award provides a visible platform for creativity. It offers top up-and-coming fashion talent the opportunity to be discovered and to receive a great deal of attention from the fashion industry and the public.
In July 2013, Ioana Ciolacu won the fashion talent award and since then she`s been on a sponsorship program, during which she went on a voyage of inspiration to Paris, visited Stella McCartney’s design studios and went to choose fabrics in Hamburg – and much more besides. As the highlight of the program, the Romanian designer is now presenting the new S/S 2015 collection, her first solo fashion show at Mercedes-Benz Fashion Week Berlin (read more here).
Ioana Ciolacu ‘Hunters’ collection consists of 25 feminine outfits. Inspired by the relationship between hunter and prey, the designer knew how to develop a clean and smart collection, perfectly suited for contemporary lifestyle. Starting with the quality of the fabrics, the modernity of shapes and silhouettes introduced, continuing with the accuracy of finishings and the refined solutions found from necklines to hems, everything was impeccably conducted to get a coherent ensemble which is also highly commercially appealing.
The ‘Hunters’ theme served as a nice pretext to develop digital prints inspired by plumage of birds, along with structured and laser cut details designed to highlight the silhouettes. Elegant, sporty, urban with a luxurious touch, the collection is well balanced and flawless – a tremendous achievement for a young designer, paving her way to the challenging world of high fashion.
To get a full picture of Ioana Ciolacu’s collection, check the show video from Mercedes-Benz Fashion Week Berlin – ‘Designer for tommorow’.