EFF 2011
Europe Future Fashion sună destul de interesant, mai ales ca se refera la un eveniment de anvergura pentru Moda din Sud-Estul Europei. EFF va avea loc între 6-1o iulie 2011, în Split, Croaţia. Mai precis, în Palatul lui Diocleţian – un loc pe care ar trebui sa vizitati oricum! Vor avea loc prezentări de modă, workshop-uri, expoziţii, etc. Iar faptul ca la EFF vor participa mai multi designeri romani (Andreea Tincu, Mihaela Cirlugea, Maria Hera) m-a facut destul de curioasa, pentru a culege cateva informatii despre eveniment.
I-am adresat cateva intrebari designerului Alen Kekic, care este si project director al EFF:
Fashion Salad: European Future Fashion is an important event in South Eastern Europe (now, at its second edition, right?). How did everything start?
Alen Kekic: European Future Fashion manifestation offers designers a comprehensive program, complete with choices of state-of-the-art venues and an experienced production team dedicated to ensuring individual visions are carried out. It shows package offers maximum ease and efficiency, provides the highest production value and ensures optimum exposure through a wide variety of marketing benefits and advertising opportunities, including daily print and television media coverage.
Everything started 2 years ago, when we came to idea to bring fashion forces together, to help young designers to fight poverty with microcredits. To help new designers enter the European market, blending with bigger industry names and to simply bring Europe closer to world.
FS: Why Croatia, why Split?
AK: Croatia is a good place to be at this moment, many investors are coming to Croatia and it’s the first door to Europe Union, a very nice place to be and to present new models in the heart of history.
FS: What’s the main criteria for choosing the participant designers?
AK: The main criteria to choose designers is to help designers who don’t have the chance to go to big fashion weeks and to push them to go ahead, of course they need to prove us their creativity.
FS: You have some special guests this year… tell me about the workshops.
AK: This year featured designer is Jatin Varma, David Priol, Blerina Rugova and many others, all our designers are special guest and we try to treat them with five star comfort.
FS: How do you see the future of fashion?
AK: The future of fashion is in our hands. Globalization already took over production in the most of the industry, including fashion, but with our policy of fairtrade we want to keep small designers on the stage and running. Fashion will come back to a more classical approach, the so called glamour look, versus last year’s gothic base style.
Multumim d-lui Kekic pentru aceaste detalii; planurile sunt, intr-adevar, marete. Iata si lista designerilor participanti:
Alen K. France (designer and director)
David Priol France
Fadila Edor France
Rosy Garbo Italy
Anemarie O Croatia
Kafrinne Bijoux France
Omnia Mei Sweden
Jatin Varma India
Andreea Tincu Romania
Mihaela Cirlugea Romania
Maria Hera Romania
Flutura Dedinja Kosovo
Blerina Rugova Kosovo
Pentru mai multe informatii, vizitati www.europefuturefashion.com
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