Anti-retro fashion a la Citroen
Noua campanie publicitara de la Citroen este construita pe un principiu sanatos, si zic eu, de bun augur in peisajul conceptual contemporan. Politica cunoscutei firme franceze, producatoare de automobile, sa rezuma la un concept foarte simplu: Anti-retro. Iata doua spoturi relevante (reclame la modelul Citroen DS3), care folosesc elemente retro, dar functiontioneaza pe principiul psihologiei inverse…
Tendinta „retro”, „vintage”, „oldies but goldies”, pregnanta inca in acest inceput de mileniu, este treptat estompata de conceptele inovatoare din design, iar acest lucru este crucial pentru dezvoltarea unei noi paradigme culturale. Chiar daca modelele din trecut ne fascineaza inca (am remarcat in treacat un post despre tendinta retro pe cool hunter), modelele din viitor sunt inca si mai ispititoare.
Iar Moda in sine implica o privire spre viitor. Si atunci, de ce sa fie retro?
11 Responses to “Anti-retro fashion a la Citroen”
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Interesanta campania Citroen DS3. Prea mult se merge pe retro in zilele noastre. Era nevoie de un suflu anti retro!
Vorba lui Dali: „nu te chinui sa fii modern, cum altfel poti fi daca traiesti acum?” Nu zic, imi plac masinile retro, dar e plictisitor sa-ti tot scartzaie aceeasi placa la ureche. Go-go DS3!
Fain blog. Apropo de tema discutiei (evitand paralela cu show-ul lui Bote), nu credeti ca intre Citroen DS3 si campania Renault pentru masina electrica exista o legatura? Stransa. Foarte stransa. Mai ales ca si Renault a introdus niste „avioane” de masini, deloc retro. 😉
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