Then & Now. Claudia Schiffer pentru Guess
Claudia Schiffer se intoarce la Guess, pentru a sărbători aniversarea de 30 de ani a companiei americane. Schiffer, fotografiata de Ellen von Unwerth cu 23 de ani în urmă, într-o campanie iconică, este deja un simbol al brandului Guess. Nu e de mirare că au hotarat sa o aduca inapoi pentru campania lor din 2012. Ceea ce mi se pare absolut frapant este ca nu exista nicio diferenţa între cele două campanii publicitare, nici macar la o distanta de 23 de ani! Aceeasi fata, aceleaşi imagini alb/ negru, acelasi fotograf, acelaşi styling a la Bardot… În termeni artistici (dar mai ales în termeni comerciali), Guess pare a fi gasit o formula castigatoare.
*Jeansii din 1989 sunt senzationali! Cred ca modelul ar trebui re-editat. Este intr-adevar iconic.
Claudia Schiffer pentru Guess, 1989
Claudia Schiffer pentru Guess, 2012
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